Irving women seeking men

Over-pally “you go, girlfriend” encouragement - because it is more or less a Total Fact that women derive their self-worth and motivation from the back of cosmetics bottles.ģ. They thrive on safety and routine, so stick to gendered cultural references and create a womb of predictability in which your customer can curl up.Ģ.

Well-worn cliches - women are soothed and reassured by familiar phrases.

When it comes to sales copy, women really only respond to three things:ġ. So you want to sell to women? An honourable and lucrative aim - some women nowadays have money of their own, after all! But before you head in there, copy guns blazing, remember who you’re talking to.